What You Will Learn:
- How different digital marketing platforms are evolving this year
- How to stay relevant in this ever changing landscape of the internet
- How to apply different marketing strategies for different platforms
Digital marketing has become the need of the hour. From small businesses to top Fortune 500 companies, everyone seems to be using the magical powers of digital marketing to keep their business relevant and thriving in these competitive times.
According to a research by Shopify Plus, global retail ecommerce sales are likely to reach about $4.5 trillion by 2021. Now those are numbers that all businesses would want to contribute to, and there’s no reason why yours shouldn’t either.
Digital marketing might be a strong tool, but in a sea of businesses applying these tools, you really need to up your digital marketing strategies to stay on top. Following is a list of do’s and don’ts you need to keep in mind when marketing your business online.
1. Understand Different Digital Marketing Platforms
Digital marketing is not only limited to email marketing, SEO, content marketing or online advertising. Digital marketing is quite diverse, and the only way you can make the most of it is if you understand and utilize all these different platforms.
Social media is easily the most popular form of digital marketing with most businesses mainly focusing on social media marketing strategies. But email marketing will not only remain relevant but lucrative through 2019 also. So make sure you learn and incorporate all forms of digital marketing in order to make the most of it.
2. Provide Quality Content
Quality content will also continue to remain the primary focus this year. In this Digital Age, internet users have very limited attention spans and a lot of information to go through; so if you aren’t posting anything that can add value to their time, they are likely not to waste any time learning more about you or your products.
So do make sure you invest in quality content that is true to your brand but also catches your targeted audience’s attention and makes them want to learn more about you.
3. Invest in Branding
In order to become a multibillion dollar brand, you need to start acting like one from the very beginning. It doesn’t matter whether you have a hundred followers on Instagram or a million; you need to present your business like it has its act together.
Invest in a professional to help with the branding of your business so that it is easily recognizable through all internet platforms. Don’t just focus on a cute logo. Even if you are posting an inspirational quote, make sure it is presented in such a way that your brand is easily recognizable.
4. Stay Relevant
It’s a good thing you are stepping into the New Year trying to learn about the latest internet marketing trends; but they may not remain the same by the end of the next month. So what do you do? You keep learning and improvising with each passing day. The World Wide Web gets a facelift ever so often that you need to be constantly updated in order to stay relevant.
Time to build-up your game. In order to make the most of digital marketing strategies, you will constantly need to learn about its latest offerings. Instagram and video content is likely to remain the focal point in 2019.
5. Select the Right Digital Marketing Platform for Yourself
Just because your college roommate earned its first billion through content marketing doesn’t mean it is the right option for you too. Digital marketing covers a lot of marketing strategies, but all of them may not be suitable for your business.
Say a restaurant business will garner more attention via visual platforms like Instagram while an information based website might generate more traffic via content and email marketing.
6. Make Data Driven Decisions
While it isn’t a great idea to delve into multiple digital marketing platforms, try not to test drive different marketing strategies to see which ones work the best. Make data your best friend. Constantly calculate what platforms, timings, types of content and marketing strategies work the most for your targeted audiences and make your decisions based on those findings.
7. Don’t Use the Same Strategy for All Platforms
A 500 word informative post on vegetable farming might be successful via email marketing, but there’s a thin chance the same post would attract a lot of attention on Facebook, where a user has a lot of information to go through in a limited time. Try to create targeted content for different platforms.
8. Don’t Just Post and Vanish
Interaction is extremely important on the internet today. Your prospective clients want to be heard. Be sure to ask questions and suggestions when you post something. And if they have a grievance or a suggestion, be encouraging and respectful of their opinions.
9. Don’t Spam
There’s nothing interesting about a business that keeps sending emails multiple times every week. You want to become eye candy rather than an eye sore. Avoid sending too many emails or content posts on social media or you could risk your prospective clients to put you on the spam folder or unfollow you from their social media platforms.
10. Don’t Hesitate to Seek Assistance
Digital marketing is no easy business. It requires a lot of time, effort and calculations to get it right. And with a business to run on your hands, you may not always have the time or the expertise to create a successful digital marketing strategy.
So what do you do? You hire the services of a professional. Freelance websites and/or digital marketing agencies can greatly help you create a digital marketing strategy best suited for your business.
They are industry experts who are constantly updated about marketing trends and can integrate those to market your business to your targeted audiences. So it is better to seek professional help than try to create generic content that will likely get lost in the sea of information available to prospective clients every second of the day.