What You Will Learn:
- Examples of lead magnets that actually work.
- Why it is important to create an organic email list.
- How to provide valuable content via a lead magnet.
- How to create a targeted lead magnet for your specific customers.
A lead magnet is an important component of a successful digital marketing strategy. In the simplest of terms, a lead magnet is any form of free incentive given to a prospective customer or lead in return for their email address.
Gone are the days when people jumped on the opportunity of sharing their email address in hopes of getting more emails. In current times, internet users are quite reluctant to share their email address because they don’t want to be spammed by emails. So businesses need to work extra hard to get those valuable email addresses for them.
Why e-mail addresses are all that valuable anyway and why can’t I just buy an email list?
Email addresses are so valuable because they allow businesses to market their products directly to their prospective customers. It gives businesses an edge over their competitors because they are right there in front of their clients and so better able to establish their business as a brand as well as impact their decision making process to some extent. In marketing terms, an email address allows a business to help convert leads into sales.
For the second question, why can’t you just buy off an email list? it would put your business in a bad light. Nobody likes unwanted intrusions in their personal space; so you risk being sent directly to the spammed folder, if you already don’t land in the junk folder.
There are no free lunches in this world
So you need that email address and but your prospective customer isn’t too keen on giving it to you. What do you do? You promise them value in exchange for it. Nobody wants salespersons knocking on their doors in the middle of the day for something they don’t need.
But if you promise them something valuable just so that they’d gladly open the door, they might just invite you in for a coffee too. Okay, maybe not. But they might just buy something since you did at least get the opportunity to sell something to them. That’s exactly what a lead magnet will do for your business.
What Are Some Examples of Successful Lead Magnets?
So what do you actually offer your clients in exchange for those email addresses? Following are some of the most popular lead magnet examples to help you get started:
- Ebooks/Whitepapers: Ebooks and whitepapers are quite popular choices for businesses as they provide valuable information for their clients
- Checklists: Checklists are another popular choice because they are concise and extremely helpful
- Free Trials: A free trial enables your prospective customers to take a sneak peek into your products and get a good idea of what they’ll get by signing up or purchasing your products or services.
- Excerpts of a Book: This is a great idea if you are selling information. This allows you to establish yourself as an expert in your niche.
- A Free Lesson From a Course: This works pretty similar to an ebook. But instead of a chapter, you’re giving them a peek into the contents of your course.
- Resources: This is another to-the-point lead magnet that promises great value for little effort.
- Quizzes and Surveys: Your prospective customers reached out to you because they were looking for some answers or solutions. And quizzes and surveys are information packed fun incentives for providing just that.
- Cheat Sheets: Quick, concise and extremely helpful.
- Templates: From home decoration to event planning to kids’ activities, internet users are always searching for templates to help organize their lives. And if they are for free then they’d feel indebted to return the favor in any way possible.
Tips For a Creating a Lead Magnet That Will Actually Work
All the above mentioned are great ideas, but the truth is that many businesses have applied these ideas but not all of them have found the kind of success that it can actually offer. So how do you make sure that your lead magnet is successful? You invest your time, many and efforts to make sure what you offer helps establish your business as a reliable brand.
Don’t provide trash just because you are giving it for free. For you, this ‘free offering’ is a window to your business practices. So if you offer content that offers no value to your customers, then they are likely to believe that neither would the product or services that you are trying to sell.
Learn More about Your Audience
Knowing more about your audience will greatly help in learning what type of a lead magnet would they be interested in. For example if you are providing a house cleaning service, and you get visitors on your website by searching for ways to clean your attic, then you’d be better off providing a checklist or eBook focusing on ‘Cleaning your Attic in 5 Easy Steps’ rather than a resource list of ‘Mattress Cleaners in Your Area.’
The free content that you provide should solve a problem, no matter how small. For example, if you are offering a video tutorial on ‘How to create more space on your mobile device’ then make sure the video does solve that problem rather than providing incomplete answers. Doing so would do more harm than good for your business’s image.
Provide Targeted Solutions
Again, it is better to offer small but concise solutions than addressing broader problems that you may not be able to do justice in one lesson, ebook or checklist. So rather than providing a checklist of ‘how to keep your toddler busy’ you should focus more on ‘how to handle a toddler meltdown in 3 easy steps.’
Keep the Process Simple
You don’t want to scare your leads away by making them provide way too much information or going through a 5 step process just to get access to their free material. Internet users have extremely limited attention spans in current times. They have a lot of material to go through on the internet with very limited time.
So if you want to know where they went to school or if they prefer swimming in the pool instead of lazing around in the Jacuzzi, do it once you have their email addresses.
Present Yourself as an Expert
In order for your prospective clients to take you seriously, you need to present yourself well. You need to reassure them that you do have the answers to their questions. So take charge and be presentable. Let them know about the credentials that you hold that make you an expert in your field and exactly how they will benefit by listening to you.
Lead magnets have helped multiple businesses get their foot into their prospective clients’ spaces and convert leads into sales. And by applying the information provided above, you can do the same.
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