So, this is what we will be talking about here:
- How a sales funnel can help up your sales.
- Why some people prefer landing pages over websites.
- Why you should opt for a sales funnel on your website.
- How to make your sales funnel strategy work.
Anybody remotely associated with digital marketing knows the importance of a sales funnel. All marketers agree that a sales funnel is extremely important. What they don’t agree on, however, is whether or not it should be on your website.
Now you probably have heard of a dozen arguments for and against it and you are all the more confused than you were before the research. This is not an argument.
This is a money-saving, result-oriented approach to sales funnel that requires almost no money to build but yields similar if not better results than a standalone sales funnel.
Why Do You Even Need a Sales Funnel?
Still not sure if your business model even needs a sales funnel to begin with. A fraction of businesses are still of the ancient viewpoint that only e-commerce websites or online businesses require digital marketing.
If there was any truth to it, Fortune 500 companies with all marketing channels open to them would not be investing a hefty amount in internet marketing year after year.
Every business, no matter how it operates needs to jump into the Digital Age for its survival in the long term. Most businesses already have. And this only makes the second challenge, which is to be noticed and trusted by audiences, all more difficult.
Audiences today have a lot of options, and because they are only using one of their senses, that are the sense of sight, to make their purchasing decisions online, they are very distrustful and hesitant when making their purchasing decisions. Hence, marketers and business owners need to prove themselves worth their targeted customers’ money and time.
Sales funnel walks a prospective client through their products, makes them realize that they do indeed need their product or service and ensures them that they wouldn’t making this decision.
How Does a Website Based Sales Funnel Operate?
A website based sales funnel is one that uses your current website to attract and engage prospective customers that are redirected via social media and search engines. Specialized pages and calls to action through the website serve as lead magnets where a business offers a free product or service in return for their email address.
This email address is then used to further engage a prospective client and gently nudge him to make a purchase.
A website based funnel is cost effective and multipurpose. Unlike a landing page that requires special attention, a website based sales funnel only needs a little uplift in order to walk prospective clients through their purchasing decisions.
How to Make the Most of Your Website Based Sales Funnel
Regardless of whether you are using a specially designed landing page or your website for your sales funnel strategy, it is imperative that you do your research and create sales funnel specifically designed for your targeted customers. Following are a few tips and tricks to help you make the most of your sales funnel strategy:
Know Your Competition
You probably apply this strategy for most of your business practices, and it should be no different when it comes to creating a successful sales funnel. Start with getting to know what your competition is up to. What kind of incentives and bonuses are they offering their prospective clients and how you can up their offering.
Prospective clients are looking for the most value for their time, and by providing better quality of product or service than your competitor, you establish yourself as a brand that offers more for less.
Always Deliver More Than You Promise
A free trial or an eBook should not just be offered with the sole purpose of getting their email addresses. If they don’t like the incentive, your newsletters would be of no use to them, considering they don’t unsubscribe the moment they realize your bonus really wasn’t worth their time or effort.
It is always better to undersell and over deliver so they can expect the same quality and promise from you in the future also and so wouldn’t mind spending their hard earned cash on your products or services.
Keep Your Calls to Action Simple and Easy to See
A call to action is what leads your prospective customers through your sales funnel. They are a bit confused on whether or not they trust you and/or are willing to part with any of their money for your products or services. You need to keep nudging them and steering them in the right direction. Make sure you add a call to action on every page of your website.
Make sure your call to action is easy to see and easier to follow so that a prospect knows exactly what to do to get to the next level of the sales funnel process.
Avoid Confusion with Too Many Calls to Action
One of the main reasons why people prefer landing pages over websites for a sales funnel strategy is because a landing page only has one focus, where a website has many. On a website, you are trying to introduce your business, provide contact details, establish yourself as a brand as well as sell your products and services. Among all these purposes, it is easy to confuse a prospective client.
A prospect may come to your point looking for a specific solution and might get confused with all the various information that he needs to sieve through in order to get to that specific section. Make sure your website is clean of cluster and only focuses on one call to action at a time.
Keep Track of Your Progress
What seems to be working for others may not work for you. And as a business owner, you need to constantly adapt and evolve in order to stay relevant. Just because you invested in a great e-book on growing roses as a lead magnet for your garden tools website does not mean it is bound to be a success. Analyze your websites’ data to continuously assess what is working and what isn’t.
Marketing in all its glory is based on trial and error and a sales funnel is no different. You will need to closely monitor the progress of your sales funnel strategy and make any amends and changes required along the way.
Creating a sales funnel on your website is a cost-efficient and effective strategy to generate leads and turn them into sales. But just like most marketing strategies it does require a lot of hard work and patience. But in the end, the results will definitely make up for all the time and effort invested.